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Autoshow Recap with Ford Social Media Specialist Michele

While attending the 2013 North American International Auto Show in Detroit MI, We (Detroit Sports 360) had the pleasure of meeting many gorgeous models. Our own 360 Girls (Natalie Light and Chelsea Nevill) interviewed most of them on media day but there was one model in particular that caught our eye more than most. As I was checking out the Ford Escape I couldn’t help but notice Michelle Jackson, naturally we approached her to find out more about the Escape, assuming like most of the models working the show we expected her to say it was…”An Escape”. Ford Motor Company did a better job then we assumed and we quickly noticed there was more to Michelle then meets the eye!

Michelle informed us on the three engine types, while educating us on what an ecoboost engine is and the benefits of an ecoboost engine but she seemed to know everything else about the escape as well. Seeming shocked I asked her how she knew so much information and she informed us , “well it’s my job! I am a certified product specialist, all of us here in the Ford display with these silver name badges are”. I was impressed not only by the Ford display but with their talent as well. They are all not only gorgeous, classy, and stylish, but intelligent as well. Great job Ford!

In classic 360 style, we had to invite Michelle in for a photo shoot, with new owner Sam Tang and a 5 question interview with me…

Question #1: How many years have you been a Ford product specialist

I have been a certified product specialist for Ford for 4 years. This is my first year as a social media personality for Ford. 

Question #2: What is your best behind the scenes

My best or favorite behind the scenes Detroit auto show moment was attending the Lexus 944 event at the soundboard inside motor city casino last year after charity preview. Everyone usually attends directly after the charity preview in gowns or elegant dresses. It is alway a fabulous event

My best event this season was during the LA auto show. I attended the Babes in Toyland charity event. It was a VIP exclusive invite only event in which guests were asked to bring a toy for tots. My friends and I all brought Barbies. I had the pleasure of meeting Mark Long from the road rules and the gauntlet and other MTV reality shows in person and he even posed for a picture with me and kissed me on the cheek! That was definitely one of my most memorable moments, as I have always had a huge crush on him!

Question #3: What city do you not look forward to going and doing an autoshow in (assuming Detroit is your favorite)

Lucky for me I have not worked a city I didn’t end up loving or finding something to like about it! For example the St. Louis auto show is very small but they have the city museum which was a ton of fun and a great experience to crawl through caves or go down a giant slide and learn more about St Louis. Of course I am from Detroit so working this show is always a pleasure. Staying downtown for the show is also a blessing because I don’t find myself in the city of Detroit too often. Staying here forces me to experience more of the night life or to go out and ice skate at campus martius which some may not believe I actually had never done! I have lived in Michigan my entire life, so Detroit is #1 but if I had to pick another city, it would definitely be Miami. I feel like I’m on vacation when I’m there working! We stay at the Eden roc renaissance it’s close by fountain Bleu and The biggest best night club LIV.


Question #4: Who is the most famous person you have talked to at the Detroit Autoshow this week?

The most famous person that I talked to at the Detroit Auto show this week was Danny Vola he has over one million hits on you tube for his acoustic cover of waka flocka flame ‘no hands’ He also opened for walka flaka and had an appearance on the movie ‘think like a man’ I am a huge fan of his! I suggest everyone listen to his music and follow him on twitter– I do !


Question #5: About a year ago, we (staff) had an idea for a shirt, that caught on around Detroit that says “I’m kinda a big deal” on the back of it. If you had to pick someone at the Autoshow this year for us to send that shirt to, who would it be and why?

Alan Roger Mulally. He is an American engineer and business executive who is the President and Chief Executive Officer of Ford Motor Company. I had the pleasure of shaking his hand last year at the Detroit auto show. I have a friend who works for Buick and even he said he was honored and it was a huge deal when he saw Alan Mulally walking through the Buick display.


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